About

Let The Music Play Games

The synergy between music and video games represents a significant opportunity for global promotion and audience engagement. However, there is a lack of mutual understanding and communication, especially regarding legal aspects of collaboration, that limits the development of solid and sustainable professional relationships between these sectors, resulting in lost opportunities.

Let the Music Play Games was created to bridge this gap, fostering dialogue and promoting greater awareness between the music industry and independent video game production houses to establish fair and lasting collaborations. To achieve this, the 36-month project includes the development of Guidelines to facilitate these synergies.

Additionally, LMPG offers a capacity building program to strengthen professional skills and improve access to related creative industries. Finally, through a matchmaking program, the project explores concrete solutions and new business opportunities. 

The initiative adopts a mutually beneficial approach, aligned with the interests of both sectors and professionals in the music and gaming industries.

LMPG’s primary activities are designed to facilitate such collaboration, innovation, and fair practices across the European music and video game sectors. These include:

  • Support and assistance for composers
  • Education and awareness
  • Legal guidance
  • Networking
  • Skill development
  • Music supervision
  • Community building
  • Advocacy for royalties
  • Building bridges

Building Understanding
& Fair Relations

LMPG works to develop a comprehensive understanding of the value chains and practices in both the music and video game industries. Through sector-specific research, expert contributions, and legal guidance, it aims to establish fair and sustainable business relations. A key outcome of this work is raising awareness and bridging knowledge gaps between professionals in both fields.

Opening Dialogue
& Collaboration

To foster communication and connection between the music and video game sectors, LMPG creates spaces for dialogue through webinars, networking events, and industry meetups. By facilitating these interactions, we help professionals share insights, discuss challenges, and explore new opportunities for collaboration.

Finding Solutions for Integration

LMPG is committed to identifying fair and practical ways for European video game studios to integrate music into their games. Through collaborative research, matchmaking sessions, and business model analysis, the project aims to develop strategies that align with artists’ interests while supporting innovation in game development, ensuring mutually beneficial partnerships.

Consortium

The consortium, united by this shared vision, brings together leading European organizations dedicated to fostering innovation in the music sector. It includes Music Innovation Hub (Italy), Centre National de la Musique (France), Music Information Center Austria (MICA), Music Finland (Finland), and Spielfabrique (Germany).


SpielFabrique

SpielFabrique is a Germany-based catalyst for the video game ecosystem, dedicated to mentoring indie studios through international programs and fostering a cross-border network. With a strong focus on industry growth, it provides valuable resources on video game financing, helping developers navigate funding opportunities. Originating from a Franco-German video game initiative launched in April 2015 by Media Deals at the French Embassy during International Games Week Berlin, SpielFabrique drives collaboration and innovation across the European gaming landscape.

Music Finland

Music Finland is dedicated to supporting Finnish music professionals in building international success stories. Serving the Finnish music industry—across all genres and sectors—MF helps artists, composers, and businesses connect, showcase their work, and expand their audiences globally. Services include consultation, networking, funding, and capacity-building programs, along with tailored solutions to foster international growth. Additionally, Music Finland provides valuable insights and information about Finnish music and its industry.

Music Information Center Austria

Music Information Centre Austria – MICA is the leading resource for contemporary Austrian music, providing musicians and industry professionals with essential support, information, and networking opportunities: it conducts comprehensive research and provides information about Austrian music and its international environment. Founded in 1994 as an independent, non-profit organization, it operates service centers in Vienna, Salzburg, and Tyrol, and aims to support contemporary musicians living in Austria through advice and information, to disseminate local music through promotion at home and abroad, and improve the framework conditions for music creation in Austria. Committed to enhancing the visibility of Austrian music worldwide, Mica fosters better industry conditions and supports artists in navigating the global market. Through Austrian Music Export (AME) and Platform Music Education Austria (PMÖ), it strengthens Austria’s presence in the international music scene.

Centre National de la Musique

Centre National de la Musique – CNM serves as a common hub for music in France, working through continuous consultation with the industry to ensure balanced development across all the components of the sector in an increasingly globalized environment. It supports creative freedom and diversity by providing financial and non-financial assistance to authors, composers, artists, and industry professionals, helping them reach audiences both locally and internationally. CNM develops tools to understand the music economy in a rapidly changing digital landscape, guiding public policy through data collection and analysis. Its mission encompasses promoting diversity and gender equality in the profession, preserving musical heritage, supporting creation across all genres, fostering innovation, facilitating international development, providing educational resources and professional training, contributing to environmental sustainability, participating in artistic and cultural education, and collaborating with local authorities through industry contracts.

Music Innovation Hub

Music Innovation Hub – MIH is an Italian social enterprise, based in Milan, dedicated to fostering innovation and sustainability within the music industry. With a core belief that "Music is Social Change," MIH operates to create positive social impact through music: it develops solutions supporting industry growth while helping businesses create sustainable futures through music projects. The organization emphasizes social responsibility, focusing on environmental sustainability, gender equality, inclusivity, and fairer revenue distribution by innovating industry models. MIH fosters collaboration among diverse stakeholders, provides education and acceleration programs, encourages technological experimentation, and community building.  Its flagship initiatives include Linecheck Music Meeting and Festival: Italy's leading music conference and festival, Heroes Festival (the annual Festival dedicated to sustainable development in collaboration with ASVIS) and Music Tech Europe Academy, the first European accelerator for music tech startups, supporting innovation at the intersection of music and technology.


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